LBY3
The continuing adventures of Beau Yarbrough

Daily Press goes (more) digital

Monday, February 27, 2006, 14:52
Section: Journalism

Last week, the Daily Press formally launched its new digital version. For now, this full digital version of the paper is free, but at some point in the future, it’ll require a subscription, as I understand it.

I’m curious as to how the public responds to this. I don’t think it’s a great secret that Internet advertising isn’t turning in a great profit for anyone. As newspapers move towards a future where news-on-paper isn’t their main way of reaching readers, a more viable model than the current systems has to be found. Advertising on give-it-all-away Web sites isn’t working, and people are disinclined to register for newspaper sites (those ads pay more, since advertisers actually know who’s looking at them) and that leaves the industry to find new alternatives.

And that brings us to the Daily Press’ ePaper. If it’s successful, you can look for a Hesperia Star ePaper to follow.


2 Comments »

  1. Where are:

    * Related Links / Articles?
    * Embedded discussion / Comments (travelling to a separate bulletin board is not going to foster discussion / ad views)

    Comment by Joel — February 28, 2006 @ 10:06

  2. It’s not the end point, it’s just another possible branching off point.

    And the ad views, in this case, are the print ad views, since they’re all included.

    There is another idea that we’ll be trying out this year, which will address those two concerns. No idea on the time frame for it. (I’m a grunt, not an officer.)

    Comment by Beau — February 28, 2006 @ 12:00

RSS feed for comments on this post.

Leave a comment

Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

(required)

(required)


 








Copyright © Beau Yarbrough, all rights reserved
Veritas odit moras.